Buying backlinks is a shortcut to disaster. If done right, it's super pricey. Done wrong and your toast.....

Buying high Domain Authority (DA) links might sound tempting, especially for a small business trying to get ahead fast, but it's a shortcut to nowhere. Sure, a high DA site looks good on paper, but here’s the truth:

Google doesn’t give a damn about DA—they care about relevance and quality. A link from a massive site with high authority means nothing if it’s not connected to your industry or location.

You’re better off getting a link from a small, industry or location site that’s highly relevant to your business than paying for a random link from a big-name site that’s irrelevant to what you do. When you buy these high-DA links, you’re gaming the system, and Google will catch on eventually. It’s a short-term win with long-term risks.

Focus on building authentic, relevant relationships with other SEOs, marketers, and web designers that actually help you rank—not on chasing DA numbers that won’t move the needle in the long run.

Getting high DA/DR links might seem like an easy way to boost your rankings, but Google isn’t stupid—they’ve got algorithms that can sniff out irrelevant, paid links from a mile away. When you buy backlinks, you’re gambling with your site's reputation. These shady links can lead to penalties or even worse, de-indexing. The risks far outweigh any short-term gains.

Instead of throwing money at fake, low-value backlinks, focus on building authentic, high-quality links that genuinely boost your authority.

Real backlinks come from real relationships—and that’s how you sustainably grow your visibility on Google for your clients. Don’t be fooled by the easy way out. Build your backlink profile the right way, or face the consequences.